ECOHOME
ECOHOME
ECOHOME is an online sales platform operating in the field of electronics and home appliances. The main goal of the brand is to provide customers with high-quality technological products at affordable prices and to make the purchasing process as convenient as possible.
ECOHOME makes the shopping experience simple, fast and secure with its modern design, mobile-friendly web platform and active social media activity. Its product range includes televisions, home appliances, phones, accessories and other electronic devices.
Problems
Main Problems
❌ Numerous competitors in the market – The electronics market is quite crowded and a strong brand language in terms of visuals and messaging is required to stand out.
❌ Lack of followers and trust – Since it was a new brand, it didn't have enough followers and customer reviews on social media.
❌ Unsystematic content – Products were shared individually, but there was no unified and sales-oriented content plan.
❌ Lack of ads that engage buyers – Existing ads were not targeted enough and conversions were poor.
Solutions
OUR SOLUTIONS
✅ We have developed a professional content plan – A plan was created that presents electronics products along with their functions, price advantages, and benefits in daily use.
✅ Visual brand language was formed – A design language was created for ECOHOME that would look like a digital showcase and a unified visual style was established.
✅ An advertising strategy was established – advertising campaigns tailored to the target audience were launched through Meta Ads.
✅ Social proof added – Customer reviews, “best sellers,” and discounted products are highlighted.
✅ Integration between the site and social media – Followers were easily redirected to product pages through posts and bio links.
ECOHOME
SMM STRATEGY FOR ECOHOME
ECOHOME – a brand that offers electronics and home appliances online, was in the process of gaining recognition and trust in the digital world. Our SMM strategy for this purpose was based on ensuring the brand’s professional and modern appearance on social media, forming a follower base and creating sales-oriented content. We focused on strengthening the brand’s presence with visual design, advertising campaigns and content that provides value to the buyer.
Things We Do
🔹 Full layout and visual identity design of Instagram and Facebook pages
🔹 Preparing and sharing weekly and monthly content plans
🔹 Thematic advertising campaigns for the most searched products (discount, comparison, “most viewed”)
🔹 CTA designs and link structures that enhance social media engagement
🔹 Story series, product introductions, and FAQ series
🔹 Advertising budget management and results analysis
Result
📊 Results:
📈 Activity 1120% increased
📩 DMs and product inquiries 12 times increased
🛍️ Sales 450% rose
Do you want to grow your brand on social media?
We can help you!
📩 Contact us and let us offer you a suitable strategy!
CUSTOMER
EcoHome
HISTORY
September; 2023